In this blog I unpack my Graphic Recording. This was my RockstarScribe homework: recording of podcast, "Non-profit management and making change," Proffessor Chip Heath, Stamford Graduate School of Business.
Before the recording I prepared my tools: (failed to check my video camera battery!)
I searched for an image of Prof Heath, and with iPhone app Photosketch I had an image of him to simulate. I copied the font and colour of Stamford Graduate School of Business.
For "change" I used a Gothic font. I highlighted the headings with my new Pan Pastel blushers.
I
turned on my videocamera and the podcast. The talk was too good for me to stop at 20 minutes so I
listened to all of it (of course running out of landscape! and video camera battery!!)
The central topic was CHANGE. Prof Heath began by spelling out the "conventional wisdom" that change was hard, bad, not liked, not wanted.
He pointed out how ketchup, handphones and texts had changed much to public liking.
Furthermore he cited Flickr, a popular photo-website, documented many many instances of a lifechanging event (wedding) that almost universally everyone accepted happily.
YET Change was not always easy. Sometimes change is hard.
There was a tension between the analytical and the emotional.
The illustration was given of the rider and the elephant.
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| (The elephant and the rider takes pride of place as a graphic illustration!) |
The Happiness Hypothesis: Finding Modern Truth in Ancient Wisdom is a 2006 psychology book by Jonathan Haidt written for a general audience. In it, Haidt poses several "Great Ideas" on happiness espoused by thinkers of the past - Plato, Buddha, Jesus
and others - and examines them in the light of contemporary
psychological research, extracting from them any lessons that still
apply to our modern lives. Central to the book are the concepts of
virtue, happiness, fulfillment, and meaning.
Haidt looks at a number of ways of dividing the self that have existed since ancient times:
- mind vs body
- left brain vs. right brain: (lateralisation of brain function)
- old brain vs. new brain (frontal cortex)
- controlled vs. automatic
RIDER : Flaw in over attention to detail
ELEPHANT: Flaw in over attention to emotion
YET "This is wrong" by Elephant can invoke passion to a cause for 10 years or more!
3 keys to CHANGE
1) Clear DIRECTIONS for driver
2) MOTIVATE the elephant
3) Make the path EASY
1) Clear DIRECTIONS for driver
WE all know how easy it is to focus on the bad:
EG report card with A for English and F for Maths too often will get focus on the bad report for Maths
For CHANGE to occur, focus on the BRIGHT SPOTS
A) Malnutrition study
Given 6 months to prove his worth, Jerry was tasked to help a very poor rural village in Vietnam with problem of severe malnutrition.
Study of the literature had come up with a host of reasons that academics blamed for the problem:
Poverty
lack of infrastructure
poor sanitation
no water
These factors Jerry labeled as TBU: True But Useless
Jerry started work with a single village
Got the mothers to help survey all the children: Height and weight
He was looking for bigger healthier children
and he found some
Filtered off those with rich relatives who could help with money/ income/food.
The remainder are "bright spot kids",kids who grew healthy despite similar circumstances to the rest of the village.
Close study showed
a) these kids were actively fed (not left to feed themselves) the same amount but 4 times a day, not twice.
b) their diet included sweet potato leaves (greens) and a small amount of crabs and brine shrimps.
Jerry cloned these bright spots by inviting interested mothers to come to cook thier meals together with the bright spot kids mothers, and feed their children together. Condition was that they were to bring some sweet potato leaves (greens) and a small amount of crabs and brine shrimps.
within six months malnutrition was reduced by 60% .
Government was impressed and soon 265 villages were following suite.
B) Office/home tidy schedule
Takes hours and hours
Focus on the bright spot
Set only 5-15 minutes, once a week.
Target is easy
"Job" is done
Motivation to do again next week
C) Weight challenged lady
Encouraged to walk one minute every TV advertisment
Idea is to LOWER THE BAR
to make participation a possibility, a reality that is achieved.
Success motivates deepening the experience.
D) Fixed mindset vs growth mindset.
7th graders where maths scores usually decline
One group Experimental 4 sessions 30 minutes standard maths tuition
Another group: same maths tuition plus 4 sessions 30 minute on brain exercise.
second group outperformed first group.
2) MOTIVATE the elephant
Aim for the emotions
Many "persuasive" government communications get it wrong
just load facts
Fail to address the emotional issues
Fail to connect to the elephant.
NEED to work on fear or hope.
3) Make the path easy
Tweak the environment.
Town was in decline
old trees cut down, but forest of 150 tree stumps was an eyesore.
Community project decided to uproot these stumps.
Motivated high school students to call a meeting
They decided that if 10% of out town purchases were made locally there would be 10% increase of taxation collected= $7 Million.
Next step were some projects: Many failed eg Organic farming, aquaculture.
BUT they developed wind turbine repair as a niche.
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| Test of reading words |
Because change may result in failure
Failure is ok so long we learn from it
Experiment to shape the path
Nicest person vs stingiest person was identified.
"Bring food for donation" was general request
some had specific instructions
Bring a can of beans or corn.
Look at your calander
Mark a time when you will be near the drop of point.
Make a mental note to bring the can of beans or corn .
8% of kind people brought food in response to general request
42% brought in response to specific request.
This is a map of the drop off point
Moral of the story
Map & Detailed Instructions = Shape The Path
3X better response in most stingy person when compared kindest person with general request.
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